SPK Cabinet Maker specialises in designing and manufacturing bespoke TV lift cabinets and custom furniture, combining traditional craftsmanship with modern automated lifting systems. Every cabinet is made to order to suit the client’s exact requirements.
They approached us to design a new website and implement an SEO strategy to improve their Google rankings, increase organic traffic, and generate more enquiries without relying on paid advertising.
SPK Cabinet Maker’s website needed support to improve its online visibility and attract more customers searching for bespoke TV lift cabinets and custom-made furniture. While the business had built a strong reputation for quality craftsmanship, its existing website was outdated and not fully optimised for search engines, limiting its visibility in a competitive market.
We began by designing and developing a modern website that better showcased SPK’s bespoke products and expertise. Following the launch, we implemented a 12-month SEO roadmap that included competitor analysis, keyword research, technical SEO, on-page optimisation and content improvements focused on high-intent searches for TV lift cabinets. This allowed SPK Cabinet Maker to focus on creating exceptional handcrafted furniture while we ensured the website consistently reached the right audience and generated more organic enquiries.
We broke our SEO strategy into three main phases.
1. Technical SEO – Building a solid healthy website structure, making sure the website performance and userbility is rated high for search engines.
2. Content optimisation – Create relevant and attractive content for the relevant keywords and landing pages that will help users get the information they require
3. Off Page SEO – We then performed a complete off page strategy including link building in order to get the website ranking higher on Google.
Over the 4-month SEO campaign, the website achieved strong improvements in overall organic performance and user engagement.
– 337.3% increase in total users
– 357.5% increase in sessions
–352.5% increase in page views
–Significant growth in Google Search visibility and impressions
–Improved indexing and increased appearance of key service pages in search results
–Consistent month-on-month upward trend in organic traffic
You can see below the screenshots from Google Search Console as well as Google Analytics with the websites performance overall and the number users increasing each month organically.
