Eyes RS is a specialist ophthalmology practice led by Mr. Ranjit Sandhu, providing expert eye care and advanced ophthalmic treatments. They wanted to generate more qualified appointment bookings through Google Ads while keeping their monthly advertising budget under control.
As this was a new Google Ads campaign, there was no existing campaign structure or conversion tracking in place. The objective was to build a high-performing account from the ground up that could generate consistent, high-quality enquiries at an affordable cost per lead.
Our goal was to maximise appointment bookings while achieving the best possible return from the existing £750 monthly advertising budget.
Eyes RS wanted to establish a Google Ads presence that would consistently generate qualified appointment bookings from patients actively searching for specialist eye care services.
The goal was to build an effective Google Ads campaign from scratch, accurately measure conversions, and generate a steady flow of high-quality patient enquiries.
Visio Health’s Google Ads account was underperforming despite a consistent monthly budget.
The main challenges included:
The goal was to improve campaign efficiency, generate more qualified appointment bookings, and reduce wasted advertising spend without increasing the monthly budget.
Goal: Increase qualified calls and form submissions while reducing the cost per lead.
Built out campaign structure with high-intent keywords and negative keywords for precise audience targeting.
Added conversion tracking from the ground up to measure bookings
accurately and guide optimisation.
Monitored and optimised campaigns daily to maximise performance within the existing budget.
By improving campaign structure, targeting, and bidding strategy, the account generated 211% more leads while reducing
the cost per lead by 41% — all without increasing the advertising budget.
Generated in less than two months
Turning search traffic into appointment enquiries.
Delivered qualified appointment enquiries efficiently
Strong engagement from highly targeted Google Search campaigns.
| Metric | Result |
|---|---|
| Monthly Spend | £750 |
| Qualified Leads | 19 |
| Cost Per Lead | £48 |
| Conversion Rate | 3% |
| CTR | 3.24% |
