Ms Ranjit Sandhu is an expert Ophthalmic Eye Surgeon specialising in cataract surgery and comprehensive eye care services. With over 25 years of experience and more than 10,000 successful cataract surgeries, she is dedicated to delivering advanced, personalised eye care using the latest medical techniques and technology.
Her clinic focuses on providing a patient-centred approach in a professional and reassuring environment, ensuring every individual receives the highest standard of care throughout their treatment journey.
She approached us to enhance her online presence by improving her Google search rankings through targeted SEO—without relying on paid advertising.
Ms Ranjit Sandhu’s website needed support to improve its online visibility and attract more patients searching for specialist eye care services. While the website clearly showcased her expertise, it was not fully optimised for search engines, which limited its reach in competitive ophthalmology-related searches.
We began with a comprehensive 12-month SEO roadmap to strengthen her online presence. This included detailed competitor analysis and keyword research focused on high-intent searches related to cataract surgery and eye care treatments.
From there, we developed a tailored SEO strategy focused on on-page optimisation and SEO-friendly content across key service and treatment pages. This allowed the clinic to focus on patient care while we ensured the website was consistently visible to the right audience online.
We broke our SEO strategy into three main phases.
1. Technical SEO – Building a solid healthy website structure, making sure the website performance and userbility is rated high for search engines.
2. Content optimisation – Create relevant and attractive content for the relevant keywords and landing pages that will help users get the information they require
3. Off Page SEO – We then performed a complete off page strategy including link building in order to get the website ranking higher on Google.
Over the 12-month SEO campaign, the website achieved strong improvements in overall organic performance and user engagement.
– 246.8% increase in total users
– 246.8% increase in sessions
–160.6% increase in page views
–Significant growth in Google Search visibility and impressions
–Improved indexing and increased appearance of key service pages in search results
–Consistent month-on-month upward trend in organic traffic
You can see below the screenshots from Google Search Console as well as Google Analytics with the websites performance overall and the number users increasing each month organically.
