Pro Van Lock Solutions is a leading provider of van security solutions, specialising in high-quality locks and security upgrades for commercial vehicles. They wanted to generate more qualified phone calls and enquiry form submissions through Google Ads while keeping their monthly advertising budget unchanged.
Their existing campaigns were generating inconsistent lead volumes, with a higher-than-desired cost per lead due to inefficient keyword targeting, irrelevant search traffic, and inaccurate conversion tracking.
Our objective was to increase qualified leads, reduce the cost per lead, and maximise the return on their existing £750 monthly advertising budget.
Despite maintaining a consistent monthly advertising budget, Pro Van Lock Solutions’ Google Ads account was not delivering the volume or quality of leads required to support business growth.
The goal was to improve campaign performance, generate more qualified enquiries, and reduce wasted advertising spend without increasing the monthly budget.
Visio Health’s Google Ads account was underperforming despite a consistent monthly budget.
The main challenges included:
The goal was to improve campaign efficiency, generate more qualified appointment bookings, and reduce wasted advertising spend without increasing the monthly budget.
Goal: Increase qualified calls and form submissions while reducing the cost per lead.
Rebuilt campaigns with high-intent keywords and removed low-performing keywords to sharpen targeting.
Added negative keywords to filter irrelevant traffic and reduce wasted ad spend.
Fixed conversion tracking to ensure
accurate data and enable smarter
bidding decisions.
By improving campaign structure, targeting, and bidding strategy, the account generated 211% more leads while reducing
the cost per lead by 41% — all without increasing the advertising budget.
From 17 to 53 leads per month
Up from 1.09%
From £74 down to £43
Up from 2.34%
| Metric | Before | After |
|---|---|---|
| Monthly Spend | £750 | £750 |
| Leads | 17 | 53 |
| Cost Per Lead | £74 | £43 |
| Conversion Rate | 1.09% | 5.24% |
| CTR | 2.34% | 2.60% |
