ProVan Lock Solutions are specialists in van security and protection, providing professional supply and fitting of aftermarket door locks for vans across England.
With over 16 years of experience in commercial vehicle security, they offer high-quality van hook locks, slam locks, deadlocks and latch shielding solutions designed to protect both vehicles and businesses.
They came to us to design and develop a professional website whilst also improving their online visibility and generating more relevant enquiries through both SEO and Google Ads campaigns.
Our goal was to create a strong online presence, increase organic visibility, generate higher quality traffic and improve lead generation through targeted paid advertising campaigns.
ProVan Lock Solutions needed a professional online presence that would help attract more relevant customers through both SEO and paid advertising.
As specialists in van security and protection, they required a website that clearly showcased their services, including van hook locks, slam locks, deadlocks and mobile fitting services across England.
We tackled this project in two phases. The first phase involved designing and developing a bespoke WordPress website that provided a strong foundation for both SEO and Google Ads campaigns.
Our team created SEO-friendly landing pages and optimised website content to help target users actively searching for van security solutions and aftermarket vehicle protection services.
Once phase one was completed, we then moved on to phase two, which involved implementing a comprehensive SEO and Google Ads strategy to improve their online visibility, increase relevant traffic and generate higher quality enquiries over the following 4 months.
Alongside the SEO campaign, we also created and optimised targeted Google Ads campaigns focused on high-intent search terms and commercial keywords to improve lead quality and generate more relevant enquiries.
The website experienced significant growth in both organic and paid traffic within the first 4 months, helping increase overall online visibility and relevant enquiries.
Several targeted keywords have shown strong ranking improvements on Google, including:
– Van slam lock fitting
– Door lock for van
– Van deadlock fitting near me
You can see below the screenshots from Google Search Console, Google Analytics and Google Ads with the website’s performance overall and the number of users increasing each month through both organic and paid advertising.
