Visio Health is a specialist ophthalmology clinic providing expert eye care services. They wanted to generate more qualified appointment bookings through Google Ads without increasing their monthly advertising budget.
Their existing campaigns were generating very few enquiries, with a high cost per lead and poor conversion rates due to inefficient campaign structure and broad keyword targeting.
Our objective was to improve lead quality, increase conversions, and maximise the return on their existing £750 monthly ad spend.
Visio Health’s Google Ads account was underperforming despite a consistent monthly budget.
The main challenges included:
The goal was to improve campaign efficiency, generate more qualified appointment bookings, and reduce wasted advertising spend without increasing the monthly budget.
Visio Health’s Google Ads account was underperforming despite a consistent monthly budget.
The main challenges included:
The goal was to improve campaign efficiency, generate more qualified appointment bookings, and reduce wasted advertising spend without increasing the monthly budget.
Goal: Increase qualified appointment bookings while reducing the cost per lead.
Rebuilt campaign architecture
with high-intent keywords and
negative keywords to eliminate wasted spend.
Rewrote ad copy to better match user intent and improve click-through quality.
Refined bidding strategy and
monitored campaigns daily for
continuous performance gains.
By improving campaign structure, targeting, and bidding strategy, the account generated 500% more leads while reducing
the cost per lead by 80% — all without increasing the advertising budget.
From 4 to 24 leads per month
Up from 0.27%
From £336 down to £66
Up from 2.75%
| Metric | Before | After |
|---|---|---|
| Monthly Spend | £750 | £750 No Change |
| Leads | 4 | 24 +500% |
| Cost Per Lead | £336 | £66 -80% |
| Conversion Rate | 0.27% | 4.17% |
| CTR | 2.75% | 4.63% |
