Visio Health SEO & Google Ads Case Study – 363.24% Traffic Increase

VISIO Health provides specialist Ophthalmology services with a patient-centred approach, offering the highest standards in healthcare through experienced consultants and evidence-based treatments.

They came to us to improve their online visibility and generate more relevant enquiries through both SEO and Google Ads campaigns.

Our goal was to help increase organic visibility, reduce irrelevant paid traffic and improve lead quality without increasing their advertising budget.

Brief / Problem To Solve:

VISIO Health needed to improve their online presence and attract more relevant clients through both SEO and paid advertising.

Their existing Google Ads campaigns were generating irrelevant clicks and poor lead quality, whilst their website had limited visibility for important healthcare-related search terms.

We tackled this project in two phases. The first phase involved carrying out thorough competitor and keyword research to identify growth opportunities and build a strong SEO roadmap for the next 6 to 12 months.

Once phase one was completed, we then moved on to phase two, which involved implementing a comprehensive SEO and Google Ads strategy to improve their online visibility, increase relevant traffic and generate higher quality enquiries.

Alongside the SEO campaign, we also restructured their existing Google Ads campaigns using the same advertising budget, focusing on top-priority services and relevant search intent to improve lead quality and reduce irrelevant clicks.

Our Approach

We broke our SEO and paid ads strategy into four main phases.

Technical SEO – Building a solid healthy website structure, making sure the website performance and userbility is rated high for search engines.

Content optimisation – Create relevant and attractive content for the relevant keywords and landing pages that will help users get the information they require

Off Page SEO – We then performed a complete off page strategy including link building in order to get the website ranking higher on Google.

Google Ads Optimisation – We restructured the existing Google Ads account, focusing on high intent search terms, reducing irrelevant clicks and improving overall lead quality whilst maintaining the same advertising budget.

Tools we've used:

Project Manager

Final Result

Most of the targeted keywords are now ranking on Page 1 of Google, whilst both organic and paid traffic increased significantly within the first 3 months.

The website is now ranking on Page 1 of Google for the following search terms.

– Eye lens replacement Buckinghamshire
– Cataract surgery High Wycombe
– Private Ophthalmology Buckinghamshire

You can see below the screenshots from Google Search Console, Google Analytics and Google Ads with the website’s performance overall and the number of users increasing each month organically and through paid advertising. increasing each month organically.